The other day I noticed on
Facebook that a few of my friends had "liked" a certain beverage company and entered a contest for said company. I went to the beverage company's website and "liked" them and entered their contest. Later that day at the grocery store I found myself purchasing that beverage. Now, this was a beverage that I do actually like and do buy on
occasion. Did the
Facebook ad make me buy it? I found myself wondering that later in the evening. What makes us buy? Does anyone really know? The guy selling the newspaper is going to tell us that the newspaper is what makes us buy. The guy selling radio...well, you get the picture on that one.
There IS one thing that I know for sure...nothing sells like word of mouth. If a trusted friend tells me something is good, then it HAS to be good. Everyone has SOMEONE they trust. In our business, word of mouth has sold more than all of our advertising put together (sorry ad guys, this is just what has worked for us).
So maybe seeing that a friend on Facebook "likes" something makes me think differently about that company. You've got to admit, it's something to think about.
The times they are a changin', folks.
If you don't live or shop here, you will.
Missy
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